Born in Monterrey, Mexico.  April 15, 1988.

Studied a Bachelor in Business and Economics at the University of Navarra, in Pamplona, and a Master in Creative Brand Strategy, at the Universitat Pompeu Fabra in Barcelona.

His work explores the organic shape of socioeconomic cycles across time, and studies the visual mechanism of brand identity building.

Has shown his work in Mexico City, Texas, New York, Miami, Shanghai and Barcelona.